Once in every couple of years the dentistry world is introduced to a ground-breaking technological innovation that changes the way people operate, as well as the way they perceive their daily life habits.
During IDS 2011, held in Cologne, Germany, the dental industry had a golden opportunity to experience the LiteTouch™, with its breakthrough Laser‐in‐Handpiece™ technology, already recognized as the industry's leading next generation technology in laser dentistry. At Syneron Dental’s newly designed booth, dentists from various countries, key opinion leaders and potential distributors gathered to personally witness the outstanding clinical performance and high cutting speed of the LiteTouch™ laser.
“We were excited to have the opportunity to conduct positive meetings with potential distributors from European and Asian countries, with their enthusiasm, energies and desire to promote the sales of LiteTouch™ in their own countries.” said Ira Prigat, President of Syneron Dental Lasers.
Syneron Dental’s brand image clearly stands out from its competitors and significantly contributed to the positive perception that the company has been receiving from dentists, users and the media who visited the company’s booth. The brand is inspired by arts and crafts, which strongly support the company’s slogan: “free expression of your dental mastery”.
The booth included two impressive demonstration stands, which were constantly in use with hands-on sessions for the audience. In addition two daily lectures were given by key opinion leaders and at the front of the booth was positioned a do-it-yourself painting corner using demo laser applicators, which conveyed and emphasized the Syneron Dental Lasers brand tag line: “Express your Mastery”. An experience that definitely presented the natural analogy accentuating the LiteTouch™’s remarkable advantages.
Syneron Dental Lasers’ participation at the IDS 2011 exhibition has definitely helped to solidify our distinct and unique look & feel within the laser dentistry marketplace and to differentiate our brand from all of our competitors.