Syneron Dental Lasers Appoints Distributor in Russia, Kazakhstan and Belarus
The company has signed an agreement with Dentex Ltd. to promote and sell LiteTouch™ and Laser-in-the-Handpiece™ technologies
November 8, 2011 – Yokneam, Israel – Syneron Dental Lasers (www.synerondental.com), the world's leading provider of innovative dental laser technologies and the inventor of the LiteTouch™ and Laser-in-the-Handpiece™ technologies announced today that it has expanded into a further territory with the appointment of Moscow-based distribution partner Dentex Ltd (http://www.dentex.ru/en) as its official distributor in Russia, Kazakhstan and Belarus.
Since 1993, Dentex Ltd has been very active providing a wide range of dental products and introducing the latest dental technologies to more than 300 public dental clinics and labs spread across the dental market in Russia, and nearby markets. Under the terms of the agreement, Dentex will sell the LiteTouch™ system and provide full training services and after-sale maintenance and support.
"We are excited to be partnering with Dentex," said Ira Prigat, Syneron Dental’s President & General Manager, "Dentex is a renowned dental equipment supplier, with an impressive successful track record and I’m confident that under Dentex, the LiteTouch™ will quickly achieve market domination in the region. Entering the Russian and nearby markets is a further testimony to the company’s strong and steady global footprint and I look forward to a long term and fruitful partnership.”
According to recent research, the dental market in Russia is booming, with an estimated 150 million patients visiting in more than 80,000 dentists across the state. In addition, over 10,000 patients visit private dental clinics that buy modern equipment, including dental lasers.
Mr. Alexey Chernyshov, President of Dentex commented, "Our company has many years of experience in the Russian and nearby countries dental markets, and works closely with the Russian Dental Association and the Dental Industry Association in Russia.” “We are very pleased to sell and promote Syneron Dental’s LiteTouch™ Er:YAG next generation dental laser system, which will enable us to introduce the best dental technology available for practitioners in Russia and nearby countries to provide best breed dental treatments to their patients.” “Dentex has enjoyed a long lasting cooperation with the world’s leading manufacturers of dental equipment, and provides services and equipment to more than 300 turnkey public dental clinics and labs throughout Russia.”
LiteTouch™ is the world's smallest versatile Erbium YAG dental laser for both hard and soft tissue dental treatments. The unique “Laser-in-Handpiece™” incorporated in the LiteTouch™ - a fiber-free laser delivery mechanism, which mimics the feel of the turbine drill, but has all the benefits of the laser. The laser energy is swiftly delivered to the tissue, providing supreme cutting power and precise incisions for hard tissue and bone. With the LiteTouch™, dentists achieve better clinical results and their patients benefit from an overall improved experience and shorter healing time.
Syneron Dental Lasers recently closed a number of distribution agreements in Italy, Poland, the Netherlands, the Czech Republic and Serbia.
About Syneron Dental
Syneron Dental Lasers (formerly Light Instruments Ltd.), is the world's leading provider of next generation dental laser technology for hard and soft tissue treatments. In 2007, Syneron Dental Lasers introduced its revolutionary and innovative Laser-in-the-Handpiece™ technology as part of its flagship LiteTouch™ product, the world’s most versatile non-fiber, Er:YAG dental laser device. The Laser-in-the-Handpiece™ innovation has played a pivotal role in transforming the way practitioners perform dental treatments today. Just as the mobile phone freed the world from wires, so has the LiteTouch™ freed dentists from the use of traditional tools as well as bulky, optic fibers making laser dentistry completely portable.
Since 2008 Syneron Dental Lasers has achieved significant market share, selling its flagship product in countries across Asia and Europe.
With its strong ties and mutual cooperation with global partners and a closely-knit distributor network, the company is set to become the leading technology provider of dental laser technology. The company is strategically positioned to continue expanding its distributor network in new markets, affiliations with academic institutions and luminaries, assisting practitioners across the globe to incorporate and utilize laser dentistry at their clinics with hands-on training and marketing education, and ultimately providing the best dentistry services to their patients.
Founded in 2005, Syneron Dental Laser's headquarters are located in Israel. For more information, please visit www.synerondental.com.
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