Syneron Dental Lasers Signs Exclusive Distribution Agreement with Largest Italian Dental Distributor
Syneron Dental Lasers Signs Exclusive Distribution Agreement with Largest Italian Dental Distributor
Sweden & Martina to sell LiteTouch™ and Laser-in-Handpiece™ technologies in Italy
September 13, 2011 – Yokneam, Israel –Syneron Dental Lasers (www.synerondental.com), the world's leading provider of innovative dental laser technologies and the inventor of the LiteTouch™ and Laser-in-Handpiece™ technology announced today it signed an exclusive distribution agreement with Sweden & Martina S.p.A. (http://www.sweden-martina.com), the largest Italian dental Implant Manufacturer and Distributor located in the North-Eastern province of Padova. The agreement follows several prioragreements recently signed with distributors in Poland, the Netherlands, the Czech Republic and Serbia. In the coming months, Syneron Dental Lasers anticipates closing additional agreements with top distributors inmajor international markets.
Under the terms of the agreement, Sweden & Martina, S.p.A , a veteran leader of the Italian dentistry market with over 200 sales staff and product specialists, will sell and provide full training of Syneron Dental’s laser products, placing special focuson the promotion of LiteTouch™ Er:YAG laser in Italy. For the past forty years, Sweden & Martina has been the key point of reference and undisputed provider of sophisticated and cutting-edge dental products and technologies in the Italian market. The company also invests in fostering collaboration with the most advanced scientific and academic centers in Italy.
LiteTouch™ is the world's smallest versatile Erbium YAG dental laser for both hard and soft tissue dental treatments. The unique “Laser-in-Handpiece™” technology houses the entire laser mechanism within a small sized chamber (12cm long by 2.3cm diameter). The LiteTouch™ is fiber-free (there is no fiber in the delivery mechanism), thus enabling unlimited movement of the swivel, which maneuvers just like a turbine drill. The laser energy is swiftly delivered to the tissue, providing supreme cutting power and precise incisions for hard tissueand bone. With the LiteTouch™, dentists achieve better clinical results and their patients benefit from an overall improved experience and shorter healing time. LiteTouch™ is the only dental laser that enables dentists to enjoy a complete expression of their dental expertise and mastery.
"We are delighted to have Sweden & Martina join the Syneron Dental family," said Ira Prigat, Syneron Dental’s President, "Italy is Europe’s second largest market, with 43,000 dentists across the country.” “We look forward to working hand-in-hand with Sweden & Martina – a company with strong sales team and superb reputation among Italian dentists. This collaboration marks an excellent opportunity to further broaden the LiteTouch™ European customer base.” “Syneron Dental continues to forge strong partnerships and build tight collaborations with top distributors in major international markets who share the company’s vision for the future of laser dentistry. Our company is particularly proud to continue its long-term commitment to technology innovations and international clinical research collaborations, which will ultimately lead to providing dentists everywhere with the best technology solutions for better dentistry."
Mr. Alberto Martina, CEO of Sweden & Martina commented, "Sweden & Martina is pleased to partner with Syneron Dental Lasers, continuing its tradition of adopting the latest cutting edge technologies and products." Mr. Martina added, "We believe that Syneron Dental’s LiteTouch™ and Laser-in-Handpiece™ is a breakthrough technology, which finally encapsulates the dental lasers’ clinical advantages with a unique, barrier-free maneuverability. The reaction from the Italian dentists has been overwhelming. For more than forty years, our company has been investing in Research & Development in order to provide the Italian dental community with the top products and technologies”. The LiteTouch™ provides us the opportunity to continue and strengthen this tradition." Mr. Martina added, "Syneron Dental’s LiteTouch™ Er:YAG laser system is positioned as the next generation dental laser enabling dentists to provide higher quality dentistry services for their patients."
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About Syneron Dental
Syneron Dental Lasers (formerly Light Instruments Ltd.), is the world's leading provider of next generation dental laser technology for hard and soft tissue treatments. In 2007, Syneron Dental Lasers introduced its revolutionary and innovative Laser-in-Handpiece™ technology as part of its flagship LiteTouch™ product, the world’s versatile non-fiber, Er: YAG dental laser device for soft and hard tissue dental treatments. Since 2008, Syneron Dental Lasers has achieved significant market share, selling its flagship product in countries across Asia and Europe, including Japan, Taiwan, Hong Kong, Germany, Italy, Austria, Switzerland, the Netherlands, Poland, Bulgaria and the Balkan region, among others. With Syneron Dental's strong ties and mutual cooperation with its partners and distributor network, the company is set to become the leading technology provider for hard and soft tissue dental lasers using its Laser-in-Handpiece™ innovation. The company is strategically positioned to continue expanding its distributor network in new markets, affiliations with academic institutions and luminaries, assisting practitioners across the globe to incorporate and utilize laser dentistry at their clinics with hands-on training and marketing education, and ultimately providing the best dentistry services to their patients.
Founded in 2005, Syneron Dental Laser's headquarters are located in Israel. For more information, please visit www.synerondental.com.
Media Contact
Hagit Timor
Public Relations Manager, +972-544-305-652, hagitt@syneron.com